"There is practically nothing that is not capable of boring us," said Bernbach#Bernbach worked on the Lyndon Johnson presidential campaign in 1964. He had no qualms about bringing the techniques of the marketplace to politics: "Skillful communicators should exert their skills on behalf of men they believe in"#"The truth isn't the truth until people believe you"#"Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message"#"Execution becomes content in a work of genius"#"Today's smartest advertising style is tomorrow's corn"#"I warn you against believing that advertising is a science"
